Save A Seat Raises Over £15,000 For Birmingham Repertory Theatre And Birmingham Royal Ballet

This past festive season, audiences were asked to Save A Seat as part of a new fundraising campaign by Birmingham Repertory Theatre and Birmingham Royal Ballet. Today, both Birmingham cultural institutions are pleased to announce that over £15,000 in donations were raised thanks to the generosity of audiences and the incredible support of match-funders, global law firm DLA Piper in Birmingham.  

The fundraising initiative aimed to help cover the lost income from some of the seats left empty during the run of The Nutcracker at The REP after performances in front of socially-distanced live audiences were cancelled due to local tier restrictions. All proceeds will be split equally between The REP and Birmingham Royal Ballet. 

Audiences now have the opportunity to watch another extraordinary cast of Birmingham Royal Ballet dancers in The Nutcracker at The REP streaming online until 21 February. Tickets cost just £10 per household and can be purchased here. 

Trevor Ivory, Birmingham Managing Partner at DLA Piper said; “Birmingham Repertory Theatre and Birmingham Royal Ballet are two of the city's cultural crown jewels and we are extremely proud to have supported their Save A Seat campaign during a particularly difficult time for the arts. We encourage everyone to maintain their support for these ever-important institutions when possible and look forward to a time in the not-too-distant future when the curtain can rise once again.” 

Sean Foley, Artistic Director at The REP added; “2020 proved to be an unprecedented and extremely difficult year for theatres across the country, including here at The REP. However, in these challenging times, we have been overwhelmed by the incredible support of audiences and partners – including the fantastic response from supporters to our Save A Seat campaign and the generous match-funding from DLA Piper LLP. We very much look forward to a time in the not-too-distant future when we can welcome all of those who have helped us over the course of the year back to The REP.” 

Carlos Acosta, Director at Birmingham Royal Ballet added; “Birmingham Royal Ballet are so grateful for the incredible support from The Nutcracker at the REP audiences and to DLA Piper LLP for match funding the Save a Seat campaign. 2020 was a difficult year for Birmingham Royal Ballet and the arts industry, but the unwavering support from audiences has been a constant source of encouragement for the Company and we cannot wait to return to the stage as soon as we can!”